Author Archives: Emily Krings

The Beginner’s Guide to Long-Form Video Content

The Beginner’s Guide to Long Form Video Content Image

Online content is a video marketing strategy employed by the biggest brands and businesses. However, many business and marketing videos fail to make a dent because they rely too heavily on short-form videos. While short-form video content is great and useful for marketing on social media platforms, for example, long-form content can make a huge […]

How To Stream Live From an Apple iPhone in 6 Easy Steps

How To Stream Live From an Apple iPhone in 6 Easy Steps Image

Apple iPhones continue to have some of the best cameras on the smartphone market, making them a solid portable live streaming device. From 2007 to early 2018, over 2.2 billion iPhones were sold, with millions more sold each year. The iPhone is a revolutionary tool for communication and creativity, so it is essential to know how to live stream […]

Content Fragmentation and OTT Streaming – What Broadcasters Need to Know

Content Fragmentation and OTT Streaming – What Broadcasters Need to Know Image

The way we’re consuming content is always changing. The way media channels distribute is becoming more geared towards particular target audiences and personalized experiences. Hence the digital landscape and media consumption habits are changing, too. This fragmented media landscape is now an OTT trend that broadcasters are taking advantage of to propel their content. We […]

OTT Linear Broadcasting: Everything You Need to Know in 2024

OTT Linear Broadcasting_ What TV & Radio Broadcasters Need to Know Image

Television and radio have been slowly dying out, and streaming over the internet has taken their place. Although consumers are cutting the cord on cable and are abandoning traditional radio, there is still a demand for linear broadcasting. OTT broadcasting is giving people access to the style of streaming that they are used to while […]

12 Best Professional Video Hosting Platforms to Use in 2024

12 Best Professional Video Hosting Platforms_ Choosing the Best Solution for Business Image

Online video content has become a staple in the business world. That’s why a video hosting platform should be part of any content marketing strategy. You need to be able to upload and share high-quality videos with your audience without your website going down or your server lagging. That means choosing the best video hosting […]