Author Archives: Emily Krings

Video and video live streaming have taken the world by storm. One study found that 80% of people surveyed preferred video streaming to blogs and social media posts. Real-time messaging protocol (RTMP) is the technology driving this trend. It’s the gold standard in live video streaming and is credited with making video and audio data […]

The amount of TV people watch has been declining for many years. Conversely, the use of OTT (over-the-top) video platforms such as Netflix, Amazon Prime Video and Apple TV+ has been increasing. Reflecting this, streaming online videos through these video streaming platforms is expected to perpetually increase between 2024 and 2029 by a total of […]

TikTok has become a household name worldwide. The popular social media platform enables users and organizations to create engaging content and live videos, increase audience engagement, earn money and more. TikTok is so popular that as of the beginning of 2024, there are 900.7 million active users worldwide. Other platforms such as Netflix, YouTube and […]

A solid video monetization strategy presents a tremendous opportunity for today’s broadcasters. Organizations of all sizes are using live streaming, video on demand, and OTT technologies to distribute content quickly and effectively while generating revenue at the same time. With traditional cable and satellite networks rolling out their own video subscription plans, it can feel […]

Live streaming video media has become a vital tool for organizations the world over. By using a professional streaming service, anyone can stream video with little technical know-how. This is made possible through the plethora of technical mechanisms running in the background, including the real-time messaging protocol (RTMP). Crucially, RTMP ingest enables affordable live streaming […]